Guide: LMAB
<p>As far back as 2013, when the blog at pikeandperch.eu was already running alongside its own YouTube channel, the first product ideas were taking shape - ideas that would later be released under the <strong>LMAB</strong> brand.</p>
<h3>LMAB - More Than Just a Hashtag</h3>
<p>The fishing videos made by Daniel Andriani and Toni Wehn had a humour entirely their own, which expressed itself in creative and unconventional catchphrases. One of the very first was <em>Leck mich am Barsch</em>, which became not only the main hashtag but, naturally, the name of the brand itself.</p>
<p><strong>LMAB</strong> stands for more than modern design, high functionality and bold slogans: it stands for innovative statements, something that comes through not only in the extensive merchandise range but also in the brand's own lures.</p>
<p>After the first shirts carrying the <em>Leck mich am Barsch</em> slogan, jackets and beanies in the same style followed quickly, before the range was extended with slogans such as <em>Petri Geil</em> and <em>Brassen spielen keine Rolle</em>. And even at that early stage, the first lure project was already underway.</p>
<h3>The Perfect Predator Prey</h3>
<p>Julian, one of the first employees, pursued his idea for an original soft lure. This led to both a blog post and the first prototypes of the soft plastics that would go on to cause a stir in the fishing scene under the name Drunk Bait. Angler feedback and catch results were so overwhelming that the 8 cm version was quickly followed by a larger sibling at 16 cm.</p>
<p>The popular colour schemes of the Drunkbaits were developed in close collaboration with the team anglers and drawn from their own experience on the water. The Drunk Bait stands out not only for its exceptionally strong action and pressure waves, but also for a colour palette that has proved consistently effective.</p>
<h3>The Rodfather - the Ideal All-Round Rod</h3>
<p>Alongside the lures, the first own rod, The Rodfather, was developed as an all-round spinning rod with some very particular features and released as a limited edition. There is, for example, no other rod in this segment with individual numbering for traceability and its own hard case.</p>
<h3>Finesse Filet: an Exciting Lure for a New Fishing Experience</h3>
<p>With the unique Finesse Filet, Pike & Perch delivered another major release at the end of 2018 that caused a stir well beyond the German fishing scene. The slender soft lure imitates a dying or weakened juvenile fish, making it ideal for drop shotting while also performing strongly on the Carolina rig, the Texas rig or a light jig head.</p>
<p>And there is every reason to look forward to what the team at Pike & Perch will come up with next...</p>
