Rapala
Many anglers think of Rapala as a brand from a bygone era - but that is far from the truth. In the hard lure category alone, Rapala offers an impressive range of different lures. Their bags and rucksacks are also hugely popular, giving you a reliable way to carry everything you need on a fishing trip. On the accessories side, Rapala now has a broad selection of pliers and tape measures as well. A modern brand with deep roots in the angling world.
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Guide: Rapala
Questions Fréquemment Posées
Rapala was founded in Finland in 1936 by Lauri Rapala and expanded into the USA in 1959.
Rapala became known worldwide above all for its plugs. The Shad Rap, Original and Jointed are among the best-selling plugs in the world.
The brands Rapala, Sufix, Blue Fox, Strike Master, Marttini and VMC are all part of the group.
Every lure is still tested before it is packaged. In the beginning this was done personally by Lauri Rapala; today it takes place in a water tank test.
Rapala is listed on the stock exchange and employs around 3,000 people working across 140 countries.